For the everyday adventurer,
born to explore
North Alaska is footwear brand born in Sweden. Their products is made with passion for the the everyday adventurer, born to explore. North Alaska has grown a lot during the last years and has also lately developed a spring/summer collection. Our task was to re-brand North Alaska to be inline with their new collection, to meet the expectations of and speak to the target audience.
Brand new shoes
Our role in this project included overall concept, idenity, visual design, photography and art direction.